{"id":1,"date":"2024-04-24T19:40:27","date_gmt":"2024-04-24T17:40:27","guid":{"rendered":"http:\/\/apostrophe-vieira.com\/?p=1"},"modified":"2024-08-31T15:12:41","modified_gmt":"2024-08-31T13:12:41","slug":"podcast-creation-apostrophe","status":"publish","type":"post","link":"https:\/\/apostrophe-vieira.com\/index.php\/2024\/04\/24\/podcast-creation-apostrophe\/","title":{"rendered":"Cr\u00e9atrice de podcasts, je vous raconte tout !"},"content":{"rendered":"\t\t
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La cr\u00e9ation de podcasts<\/strong> est une des prestations que je propose. Chaque nouveau projet est une aventure unique\u2026 et ce n\u2019est pas qu\u2019une formule marketing\u00a0! Selon le contenu, le format, l\u2019objectif du client, j\u2019adapte la structure, la tonalit\u00e9 et l\u2019esth\u00e9tique du podcast<\/strong>. Je vous dis tout dans cet article, des origines du podcast jusqu\u2019au projet que l\u2019on pourrait construire ensemble.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00c0 l\u2019origine du podcast<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u00eame si on en parle depuis quelques ann\u00e9es (une vingtaine d\u00e9j\u00e0 aux \u00c9tats-Unis\u00a0!), les podcasts recouvrent des notions parfois un peu floues pour le grand public. En bonne ancienne prof de lettres, je ne peux pas m\u2019emp\u00eacher de faire un peu d\u2019\u00e9tymologie\u00a0: le mot podcast est le r\u00e9sultat d\u2019une contraction \u00ab\u00a0iPod\u00a0\u00bb et \u00ab\u00a0broadcasting\u00a0\u00bb. Vous aurez identifi\u00e9 un produit de la marque \u00e0 la pomme et le terme anglais qui signifie \u00ab\u00a0diffusion\u00a0\u00bb. Avant d\u2019\u00eatre un outil de marketing, le podcast est donc d\u2019abord un moyen technique de diffuser de l\u2019audio. Pour l\u2019anecdote, nos cousins Canadiens utiliseraient le terme de \u00ab\u00a0baladodiffusion\u00a0\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u2019\u00e9coute en rattrapage et la cr\u00e9ation d\u2019audio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Quand vous n’avez pas pu \u00e9couter une \u00e9mission en direct \u00e0 la radio, vous pouvez tr\u00e8s souvent y acc\u00e9der en r\u00e9\u00e9coute \u2014 les fameux \u00ab replay \u00bb \u2014 sur le site de l’antenne et parfois sur les plateformes de streaming (comme Deezer ou Spotify , et pourquoi pas YouTube). En plus de ces enregistrements audio mis \u00e0 disposition apr\u00e8s une premi\u00e8re diffusion sur la bande FM ou sur le web, il existe des podcasts natifs.<\/span><\/span><\/p>\n

Dans ce deuxi\u00e8me cas de figure, il s’agit de cr\u00e9ations originales : des entretiens avec des personnalit\u00e9s, des reportages, des chroniques\u2026 Je pr\u00e9f\u00e8re d’ailleurs r\u00e9server le mot podcast, non pas aux contenus que l’on veut diffuser apr\u00e8s coup pour la r\u00e9\u00e9coute, mais \u00e0 la cr\u00e9ation d’un contenu in\u00e9dit. Le podcast est une \u00e9mission originale, mise \u00e0 disposition sur une plateforme en ligne. \u00a0<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Un contenu audio enrichi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L\u2019int\u00e9r\u00eat \u00e0 la fois pour le cr\u00e9ateur de podcast et pour les auditeurs r\u00e9side dans l\u2019habillage du contenu. Une signature musicale, une ambiance sonore, des extraits d\u2019archive ou de chansons\u2026 Le travail sonore apporte une plus-value de confort et de valorisation du contenu. Le podcast est un excellent outil de communication pour mettre en valeur des contenus p\u00e9dagogiques, des messages de sensibilisation ou encore mettre en avant des projets. Les formats et les dur\u00e9es que l\u2019on peut diffuser sont tr\u00e8s variables, ce qui permet d\u2019imaginer des possibilit\u00e9s quasi infinies pour votre podcast.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La plume, la voix\u2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La voix du narrateur (la voix off) peut \u00eatre plus ou moins pr\u00e9sente, selon le format et les pr\u00e9f\u00e9rences. En revanche, il y a toujours un travail approfondi d\u2019\u00e9criture. L\u2019auteur du podcast organise la mati\u00e8re premi\u00e8re qu\u2019il a \u00e0 sa disposition (en g\u00e9n\u00e9ral, un certain nombre d\u2019enregistrements audio), comme s\u2019il racontait une histoire. Le podcast peut \u00eatre compos\u00e9 d\u2019un unique \u00e9pisode ou d\u2019une s\u00e9rie d\u2019\u00e9pisodes. \u00c0 l\u2019int\u00e9rieur de chaque \u00e9pisode, le cr\u00e9ateur structure son r\u00e9cit. Le but est que l\u2019auditeur se sente entra\u00een\u00e9 dans un univers, une histoire.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u2026et la souris<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Cette \u00e9tape de cr\u00e9ation ressemble \u00e0 un travail de sc\u00e9narisation. Auteur, metteur en sc\u00e8ne mais aussi technicien du son, le cr\u00e9ateur de podcast a plusieurs casquettes. La derni\u00e8re \u00e9tape de production consiste \u00e0 monter et habiller le contenu avec des sons de tous genres (musique, bruitages, extraits d\u2019interviews\u2026). C\u2019est ce que l\u2019on appelle le sound design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Pourquoi choisir le podcast ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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C\u2019est un outil de communication convivial, facile \u00e0 valoriser et qui ne requiert pas de gros moyens mat\u00e9riels. Quand je me lance dans un nouveau projet, je n\u2019ai besoin que d\u2019un enregistreur, un micro, un casque et d\u2019un ordinateur. C\u2019est un outil marketing int\u00e9ressant \u00e0 exploiter, en communication interne ou externe pour une entreprise ou une association. On peut facilement mettre en avant sur un site d\u2019entreprise ou institutionnel des capsules audio. L\u2019\u00e9coute peut se faire aussi bien en d\u00e9placement (en voiture, dans les transports) qu\u2019\u00e0 la maison ou au bureau. Vous l\u2019aurez compris, le podcast est un produit \u00e0 la crois\u00e9e entre cr\u00e9ation et marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Comment travaille-t-on dans un projet podcast ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Si je dois enregistrer des intervenants, habitu\u00e9s ou non \u00e0 la prise de parole en public, plus ou moins familiers du micro, ma pr\u00e9sence est discr\u00e8te. Je mets en confiance ceux qui sont amen\u00e9s \u00e0 s\u2019exprimer au micro. Si n\u00e9cessaire, nous discutons d\u2019abord de mani\u00e8re informelle. J\u2019ai au pr\u00e9alable \u00e9chang\u00e9 avec le commanditaire \u00e0 la fois sur le sujet et sur les objectifs du projet de podcast, ce qui me permet de cerner rapidement comment orienter les intervention \u00e0 enregistrer.<\/p>\n

Dans l\u2019\u00e9tape de montage, je fais d\u2019abord des propositions d\u2019habillage musical pour d\u00e9cider ensemble d\u2019une atmosph\u00e8re originale qui ressemble \u00e0 votre projet, \u00e0 votre univers. Comme dans un film, on ne se plonge pas de la m\u00eame mani\u00e8re dans un polar ou dans une com\u00e9die romantique, et la musique est un \u00e9l\u00e9ment essentiel pour cr\u00e9er cette atmosph\u00e8re particuli\u00e8re \u00e0 chaque genre. De mani\u00e8re g\u00e9n\u00e9rale, j\u2019aime faire des allers-retours fr\u00e9quents pour m\u2019assurer que nous avan\u00e7ons dans la bonne direction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Combien co\u00fbte un podcast ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tous mes devis sont personnalis\u00e9s. Les prix sont rarement comparables car aucun projet ne se ressemble, ni en termes de rendu, ni en termes de travail. Apr\u00e8s une discussion approfondie sur vos souhaits, vos attentes et vos interrogations aussi, je dresse un devis d\u00e9taill\u00e9 qui indique le nombre de jours estim\u00e9s et le co\u00fbt associ\u00e9. Pour commencer le projet, j\u2019ai besoin du devis sign\u00e9 qui engage le client au paiement de la prestation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Un accompagnement sur-mesure pour votre podcast<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Au moment du devis, nous \u00e9tablissons ensemble un calendrier avec un rythme d\u2019\u00e9changes que l\u2019on peut \u00e9videmment r\u00e9ajuster au fil du projet. Je reste disponible pour r\u00e9pondre \u00e0 vos questions au fur et \u00e0 mesure. En fonction de vos besoins, j\u2019accompagne la cr\u00e9ation ou je cr\u00e9e compl\u00e8tement le podcast. Une bonne communication avec mes clients est une de mes pr\u00e9occupations essentielles. Je reste \u00e0 votre \u00e9coute tout au long du projet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Concr\u00e8tement, un podcast, \u00e7a donne quoi ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Par exemple quand j\u2019ai accompagn\u00e9 les \u00e9tudiants de L\u2019\u00e9cole urbaine de Paris SciencesPo en 2023, pour Jeunesses B\u00e9ton<\/a>, ils avaient d\u00e9j\u00e0 collect\u00e9 beaucoup de contenus sonores. Ils avaient interview\u00e9 une dizaine de personnes et enregistr\u00e9 des ambiances sonores (tr\u00e8s utiles pour donner de la consistance \u00e0 l\u2019audio). Mon travail a surtout consist\u00e9 \u00e0 mettre de l\u2019ordre, faire du tri, leur proposer un sc\u00e9nario, \u00e0 nettoyer leurs fichiers audio et inventer un univers sonore.<\/p>\n

Autre exemple\u00a0: Fran\u00e7ais, langue d\u2019adoption<\/a>. Format, tonalit\u00e9, finalit\u00e9 compl\u00e8tement diff\u00e9rents. Pour ce podcast command\u00e9 par la M\u00e9diath\u00e8que Elsa-Triolet&Aragon, \u00e0 Argenteuil, j\u2019ai travaill\u00e9 avec la biblioth\u00e9caire en charge d\u2019un atelier de conversation et d\u2019une b\u00e9n\u00e9vole. Cet atelier accueille des \u00e9trangers venus des quatre coins du monde qui veulent progresser en fran\u00e7ais parl\u00e9. Contre toute attente, les participants n\u2019ont pas du tout \u00e9t\u00e9 impressionn\u00e9s par la prise de parole au micro et nous ont fait des confidences incroyables. J\u2019ai imagin\u00e9 de A \u00e0 Z le podcast, avec des validations r\u00e9guli\u00e8res de la part du client, et j\u2019ai \u00e9t\u00e9 aid\u00e9e dans le choix du titre gr\u00e2ce \u00e0 un brainstorming puis un vote au sein de l\u2019atelier. Un vrai podcast participatif\u00a0!<\/p>\n

Et si l\u2019on imaginait ensemble votre prochain podcast original\u00a0?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

La cr\u00e9ation de podcasts est une des prestations que je propose. Chaque nouveau projet est une aventure unique\u2026 et ce n\u2019est pas qu\u2019une formule marketing\u00a0! Selon le contenu, le format, l\u2019objectif du client, j\u2019adapte la structure, la tonalit\u00e9 et l\u2019esth\u00e9tique du podcast. Je vous dis tout dans cet article, des origines du podcast jusqu\u2019au projet […]<\/p>\n","protected":false},"author":1,"featured_media":2263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[19,11,20],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-creatrice","tag-podcast","tag-podcasts","entry","has-media"],"yoast_head":"\nCr\u00e9atrice de podcasts, je vous raconte tout ! - apostrophe-vieira<\/title>\n<meta name=\"description\" content=\"Cr\u00e9ation de podcasts, leur impact, la diffusion d'id\u00e9es, une voix pour raconter, pour amener \u00e0 la r\u00e9flexion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apostrophe-vieira.com\/index.php\/2024\/04\/24\/podcast-creation-apostrophe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cr\u00e9atrice de podcasts, je vous raconte tout ! - apostrophe-vieira\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9ation de podcasts, leur impact, la diffusion d'id\u00e9es, une voix pour raconter, pour amener \u00e0 la r\u00e9flexion.\" \/>\n<meta property=\"og:url\" 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