{"id":2760,"date":"2026-01-28T10:46:53","date_gmt":"2026-01-28T09:46:53","guid":{"rendered":"https:\/\/apostrophe-vieira.com\/?p=2760"},"modified":"2026-01-28T10:52:25","modified_gmt":"2026-01-28T09:52:25","slug":"le-podcast-fait-grandir-le-nombre-de-vos-usagers","status":"publish","type":"post","link":"https:\/\/apostrophe-vieira.com\/index.php\/2026\/01\/28\/le-podcast-fait-grandir-le-nombre-de-vos-usagers\/","title":{"rendered":"Le podcast fait grandir (le nombre de vos usagers)"},"content":{"rendered":"\n

C\u2019est toujours une satisfaction quand un client fait de nouveau appel \u00e0 vos services. C\u2019est le signe que les pr\u00e9c\u00e9dents projets men\u00e9s ensemble ont rempli les objectifs qui avaient \u00e9t\u00e9 fix\u00e9s. Avec la M\u00e9diath\u00e8que Elsa-Triolet&Aragon d\u2019Argenteuil<\/a>, nous venons de pr\u00e9senter la troisi\u00e8me saison du podcast<\/strong> de l\u2019atelier de fran\u00e7ais parl\u00e9.<\/p>\n\n\n\n

Et de trois saisons de podcast\u00a0!<\/strong><\/h2>\n\n\n\n

Comme l\u2019\u00e9dition pr\u00e9c\u00e9dente, le projet s\u2019inscrit dans le cadre du bel \u00e9v\u00e9nement national que sont Les Nuits de la lecture<\/a>. Cette ann\u00e9e, le th\u00e8me a l\u2019honneur explorait les liens entre \u00ab\u00a0Villes et campagnes\u00a0\u00bb. Les deux biblioth\u00e9caires en charge de cet atelier hebdomadaire ont d\u00e9cid\u00e9 de faire d\u00e9couvrir aux participants la chanson de Jean Ferrat, La Montagne<\/a>. Le support musical se r\u00e9v\u00e8le toujours tr\u00e8s f\u00e9d\u00e9rateur et plein de possibilit\u00e9s d\u2019exploitation p\u00e9dagogique<\/strong>.<\/p>\n\n\n\n

En tant que cr\u00e9atrice de podcast<\/strong>, j\u2019ai tout de suite vu l\u2019int\u00e9r\u00eat sonore d\u2019un tel choix\u00a0: dans nos \u00e9pisodes, il y aurait \u00e0 la fois des extraits des enregistrements des s\u00e9ances, avec la voix des participants, mais aussi des chansons, des sons d\u2019instruments\u2026 Un vrai plaisir lors du montage de ce podcast<\/strong>. J\u2019ai pu alterner entre extraits de chansons c\u00e9l\u00e8bres, \u00e9chantillons sonores de presque tout un orchestre et voix des participants. Tout cela donne du rythme et du relief au podcast. \u00c0 l\u2019\u00e9coute, c\u2019est vraiment agr\u00e9able, les premiers auditeurs y ont \u00e9t\u00e9 sensibles.<\/p>\n\n\n\n

Le titre de cette nouvelle saison s\u2019est bien vite impos\u00e9\u00a0: Pourtant que la montagne est belle<\/a>, en hommage au po\u00e8me du c\u00e9l\u00e8bre Auvergnat\u00a0! Tout de suite, on a le refrain qui tourne en boucle dans la t\u00eate et l\u2019envie de le fredonner. On a une identit\u00e9 qui est plant\u00e9e. L\u2019\u00e9criture et la sc\u00e9narisation du podcast ont peu ou prou suivi la progression des s\u00e9ances enregistr\u00e9es. Comme certains participants ont un niveau d\u00e9butant en fran\u00e7ais, les biblioth\u00e9caires ont men\u00e9 un travail de vocabulaire assez cons\u00e9quent. Cette \u00e9tape a fourni le mat\u00e9riau pour le premier \u00e9pisode et m\u00eame une partie du deuxi\u00e8me \u00ab\u00a0Enqu\u00eate entre montagne et ville\u00a0<\/a>\u00bb. Dans le troisi\u00e8me et dernier \u00e9pisode de ce podcast<\/strong>, on a eu le droit \u00e0 une interpr\u00e9tation chorale de La Montagne\u00a0: \u00e7a n\u2019\u00e9tait absolument pas pr\u00e9vu mais c\u2019est sans doute la partie la plus r\u00e9ussie du podcast. Ce que j\u2019aime beaucoup dans ce genre de projet, c\u2019est justement cette spontan\u00e9it\u00e9 qui vient surprendre. Comme cette biblioth\u00e9caire qui s\u2019est lanc\u00e9e dans une chor\u00e9graphie des Clodettes<\/a>\u2026 Par souci de discr\u00e9tion, je ne la nommerai pas ici.<\/p>\n\n\n\n

Retours gagnants sur l\u2019atelier de podcast<\/strong><\/h2>\n\n\n\n

\u00c0 l\u2019heure de la restitution<\/a>, nous avons re\u00e7u un accueil tr\u00e8s positif des participants, \u00e9mus de s\u2019entendre \u00e9changer en fran\u00e7ais, et des usagers de la m\u00e9diath\u00e8que venus assister \u00e0 cette pr\u00e9sentation officielle. J\u2019ai mend\u00e9 un bilan avec les biblioth\u00e9caires qui, au-del\u00e0 de la dynamique du podcast<\/strong> qui retranscrit l\u2019\u00e9nergie de leur atelier, ont observ\u00e9 une assiduit\u00e9 en hausse de la part des participants. L\u2019atelier de podcast a constitu\u00e9 un rendez-vous qu\u2019ils ne voulaient pas manquer, m\u00eame lors de l\u2019\u00e9pisode neigeux de ce d\u00e9but d\u2019ann\u00e9e 2026\u00a0!<\/p>\n\n\n\n

Les participants ont \u00e9galement r\u00e9pondu pr\u00e9sents aux s\u00e9ances interm\u00e9diaires entre deux enregistrements. Elles m\u2019ont dit le projet de podcast <\/strong>avait cr\u00e9\u00e9 une r\u00e9elle dynamique, ce qui constitue un r\u00e9el enjeu pour l\u2019action culturelle et sociale de la ville. Pour poursuivre l\u2019atelier de fran\u00e7ais parl\u00e9, il faut que le public continue d\u2019adh\u00e9rer. S\u2019il n\u2019est pas ou peu fr\u00e9quent\u00e9, il se peut que son existence soit remise en question. Ce n\u2019est heureusement pas le cas.<\/p>\n\n\n\n

Fid\u00e9liser et attirer de nouveaux usagers gr\u00e2ce au podcast<\/strong><\/h2>\n\n\n\n

Comme toujours, apr\u00e8s une phase de crainte face au micro, les interview\u00e9s, quels qu\u2019ils soient, appr\u00e9cient l\u2019attention qu\u2019on porte \u00e0 ce qu\u2019ils disent. Parce qu\u2019ils ont un message \u00e0 transmettre, ou tout simplement ici, parce que s\u2019exprimer en fran\u00e7ais repr\u00e9sente d\u00e9j\u00e0 un d\u00e9fi personnel. Une participante, Ayet, n\u2019a prononc\u00e9 qu\u2019une seule phrase (\u00ab J\u2019aime aller au cin\u00e9ma. \u00bb), mais quelle fiert\u00e9 pour elle et pour les encadrantes qui l\u2019entendent tr\u00e8s rarement. Plusieurs participants ont invit\u00e9 des amis \u00e0 la soir\u00e9e officielle de pr\u00e9sentation du podcast. Souvent des personnes qui apprennent \u00e9galement le fran\u00e7ais et qui d\u00e9couvrent ainsi l\u2019\u00e9tablissement et l\u2019offre qu\u2019il proprose, notamment en termes d\u2019accompagnement linguistique.<\/p>\n\n\n\n

Le podcas<\/strong>t a agi comme un outil non seulement de fid\u00e9lisation du public (c\u2019est que la m\u00e9diath\u00e8que a pu constater), mais aussi de rayonnement en attirant des curieux et de nouveaux usagers et, je l\u2019esp\u00e8re, comme un facteur de croissance en termes de fr\u00e9quentation de l\u2019atelier et plus largement de la structure municipale. La culture ne fait que grandir quand on la partage\u00a0!<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u2019est toujours une satisfaction quand un client fait de nouveau appel \u00e0 vos services. C\u2019est le signe que les pr\u00e9c\u00e9dents projets men\u00e9s ensemble ont rempli les objectifs qui avaient \u00e9t\u00e9 fix\u00e9s. Avec la M\u00e9diath\u00e8que Elsa-Triolet&Aragon d\u2019Argenteuil, nous venons de pr\u00e9senter la troisi\u00e8me saison du podcast de l\u2019atelier de fran\u00e7ais parl\u00e9. Et de trois saisons de […]<\/p>\n","protected":false},"author":1,"featured_media":2762,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","entry","has-media"],"yoast_head":"\nLe podcast fait grandir (le nombre de vos usagers) - apostrophe-vieira<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apostrophe-vieira.com\/index.php\/2026\/01\/28\/le-podcast-fait-grandir-le-nombre-de-vos-usagers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le podcast fait grandir (le nombre de vos usagers) - apostrophe-vieira\" \/>\n<meta property=\"og:description\" content=\"C\u2019est toujours une satisfaction quand un client fait de nouveau appel \u00e0 vos services. 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